Pola dan Komposisi Pengeluaran Wisatawan Domestik di Kabupaten Bantul
DOI:
https://doi.org/10.64730/jrdbantul.v26i1.160Kata Kunci:
pengeluaran wisata, pola pengeluaran, pariwisata regional, pariwisata desa, kabupaten bantulAbstrak
Pariwisata telah menjadi pendorong penting bagi perkembangan ekonomi regional, terutama di destinasi dengan arus pengunjung domestik yang tinggi seperti Kabupaten Bantul. Penelitian ini bertujuan untuk menganalisis pola pengeluaran dan komposisi pengeluaran wisatawan yang mengunjungi destinasi pariwisata di Bantul, serta mengidentifikasi implikasi kebijakan untuk meningkatkan dampak ekonomi lokal dari aktivitas pariwisata. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan data primer yang dikumpulkan melalui kuesioner survei yang dibagikan kepada wisatawan berusia 17 tahun ke atas yang telah mengunjungi destinasi pariwisata di Kabupaten Bantul. Data dianalisis menggunakan teknik statistik deskriptif untuk mengeksplorasi distribusi dan proporsi pengeluaran wisatawan di berbagai kategori pengeluaran. Hasil penelitian dari 75 responden yang mengisi survei tersebut menunjukkan bahwa rata-rata pengeluaran wisatawan per kunjungan adalah Rp133.526,62, dengan porsi terbesar dialokasikan untuk makanan dan minuman (30,90 persen) dan transportasi (26,86 persen), diikuti oleh suvenir (14,21 persen) dan akomodasi (11,25 persen). Pengeluaran untuk atraksi wisata dan hiburan masih relatif rendah, menunjukkan diversifikasi pengeluaran wisata yang terbatas. Temuan ini menunjukkan bahwa pariwisata di Bantul masih didominasi oleh kunjungan singkat yang berfokus pada kebutuhan perjalanan dasar. Penguatan pariwisata berbasis pengalaman, pariwisata desa, dan atraksi alam dapat meningkatkan pengeluaran wisatawan dan lama tinggal.
Referensi
Bappenas, “Rencana Pembangunan Jangka Menengah Nasional IV 2020-2024,” 2019.
M. Harefa, “Dampak Sektor Pariwisata terhadap Penerimaan Daerah di Kabupaten Belitung [Impact of Tourism Sector on Regional Income in Belitung Regency],” J. Ekon. Dan Kebijak. Publik, vol. 11(1), pp. 65–77, 2020.
D. Widiyastuti et al., “Analisis Tingkat Perkembangan Destinasi Wisata Kabupaten Bantul, Daerah Istimewa Yogyakarta,” Compact Spat. Dev. J., vol. 2, no. 1, Apr. 2023, doi: 10.35718/compact.v2i1.851.
DPMPTSP Kab. Bantul, “Sektor Ekonomi Kreatif,” 2022. .
Z. Hu, J. Kumar, and S. Kannam, “Tourism Economic Impact Assessment,” Int. Rev. Spat. Plan. Sustain. Dev., vol. 11, no. 4, p. 12, Oct. 2023, doi: 10.14246/irspsd.11.4_205.
J. G. Brida and R. Scuderi, “Determinants of tourist expenditure: A review of microeconometric models,” Tour. Manag. Perspect., vol. 6, pp. 28–40, Apr. 2013, doi: 10.1016/j.tmp.2012.10.006.
Z. Zeng and X. Wang, “Effects of Domestic Tourism on Urban-Rural Income Inequality: Evidence from China,” Sustainability, vol. 13, no. 16, p. 9009, Aug. 2021, doi: 10.3390/su13169009.
M. Disegna and L. Osti, “Tourists’ Expenditure Behaviour: The Influence of Satisfaction and the Dependence of Spending Categories,” Tour. Econ., vol. 22, no. 1, pp. 5–30, Feb. 2016, doi: 10.5367/te.2014.0410.
Y. Wang, P. Rompf, D. Severt, and N. Peerapatdit, “Examining and identifying the determinants of travel expenditure patterns,” Int. J. Tour. Res., vol. 8, no. 5, pp. 333–346, Sep. 2006, doi: 10.1002/jtr.583.
S. (Shawn) Jang, L. Yu, and T. Pearson, “Chinese travellers to the United States: a comparison of business travel and visiting friends and relatives,” Tour. Geogr., vol. 5, no. 1, pp. 87–108, Jan. 2003, doi: 10.1080/1461668032000034097.
C. Mok and T. J. Iverson, “Expenditure-based segmentation: Taiwanese tourists to Guam,” Tour. Manag., vol. 21, no. 3, pp. 299–305, Jun. 2000, doi: 10.1016/S0261-5177(99)00060-6.
L. Wang, D. K. C. Fong, R. Law, and B. Fang, “Length of Stay: Its Determinants and Outcomes,” J. Travel Res., vol. 57, no. 4, pp. 472–482, Apr. 2018, doi: 10.1177/0047287517700315.
Y. Wang and M. C. G. Davidson, “A review of micro-analyses of tourist expenditure,” Curr. Issues Tour., vol. 13, no. 6, pp. 507–524, Nov. 2010, doi: 10.1080/13683500903406359.
J. R. B. Ritchie and G. I. Crouch, “The Competitive Destination: A Sustainable Tourism Perspective,” Tour. Manag., vol. 21, pp. 1–7, Feb. 2000, doi: 10.1079/9780851996646.0000.
M. Škare, D. R. Soriano, and M. Porada-Rochoń, “Impact of COVID-19 on the travel and tourism industry,” Technol. Forecast. Soc. Change, vol. 163, p. 120469, Feb. 2021, doi: 10.1016/j.techfore.2020.120469.
J. Rosselló and A. Sansó, “Yearly, monthly and weekly seasonality of tourism demand: A decomposition analysis,” Tour. Manag., vol. 60, pp. 379–389, Jun. 2017, doi: 10.1016/j.tourman.2016.12.019.
W.-T. Pai, J.-M. Lee, J.-F. Ding, and C.-V. Pham, “Exploring tourism attractiveness factors and consumption patterns of Southeast Asian tourists to Taiwan,” Cogent Soc. Sci., vol. 10, no. 1, Dec. 2024, doi: 10.1080/23311886.2024.2401147.
H. Zakaria, S. Numata, and K. Hihara, “Expenditure Patterns of Foreign Resident Visitors and Foreign Tourist Visitors at a Day-Trip Nature-Based Destination,” Tour. Hosp., vol. 2, no. 2, pp. 277–287, Jun. 2021, doi: 10.3390/tourhosp2020017.
W. Chulaphan and J. F. Barahona, “The Determinants of Tourist Expenditure Per Capita in Thailand: Potential Implications for Sustainable Tourism,” Sustainability, vol. 13, no. 12, p. 6550, Jun. 2021, doi: 10.3390/su13126550.
D. Smolčić Jurdana and D. Soldić Frleta, “Satisfaction as a determinant of tourist expenditure,” Curr. Issues Tour., vol. 20, no. 7, pp. 691–704, May 2017, doi: 10.1080/13683500.2016.1175420.
B. Gavurova, J. Belas, K. Valaskova, M. Rigelsky, and V. Ivankova, “RELATIONS BETWEEN INFRASTRUCTURE INNOVATIONS AND TOURISM SPENDING IN DEVELOPED COUNTRIES: A MACROECONOMIC PERSPECTIVE,” Technol. Econ. Dev. Econ., vol. 27, no. 5, pp. 1072–1094, Aug. 2021, doi: 10.3846/tede.2021.15361.
C. A. Adongo, F. Badu-Baiden, and K. A. A. Boakye, “The tourism experience-led length of stay hypothesis,” J. Outdoor Recreat. Tour., vol. 18, pp. 65–74, Jun. 2017, doi: 10.1016/j.jort.2017.02.003.
J. G. Brida, M. Meleddu, and M. Pulina, “Factors Influencing Length of Stay of Cultural Tourists,” Tour. Econ., vol. 19, no. 6, pp. 1273–1292, Dec. 2013, doi: 10.5367/te.2013.0248.
O. Atsız, V. Leoni, and O. Akova, “Determinants of tourists’ length of stay in cultural destination: one-night vs longer stays,” J. Hosp. Tour. Insights, vol. 5, no. 1, pp. 62–78, Jan. 2022, doi: 10.1108/JHTI-07-2020-0126.
A. Polukhina, M. Sheresheva, M. Efremova, O. Suranova, O. Agalakova, and A. Antonov-Ovseenko, “The Concept of Sustainable Rural Tourism Development in the Face of COVID-19 Crisis: Evidence from Russia,” J. Risk Financ. Manag., vol. 14, no. 1, p. 38, Jan. 2021, doi: 10.3390/jrfm14010038.
S. Priatmoko, M. Kabil, Y. Purwoko, and L. D. Dávid, “Rethinking Sustainable Community-Based Tourism: A Villager’s Point of View and Case Study in Pampang Village, Indonesia,” Sustainability, vol. 13, no. 6, p. 3245, Mar. 2021, doi: 10.3390/su13063245.
P. L. Winter, S. Selin, L. Cerveny, and K. Bricker, “Outdoor Recreation, Nature-Based Tourism, and Sustainability,” Sustainability, vol. 12, no. 1, p. 81, Dec. 2019, doi: 10.3390/su12010081.
R. Štefko, K. Šambronská, D. Matušíková, A. Šenková, and M. Tumpach, “ANALYTICAL STUDY ON ADVENTURE TOURISM DESTINATION MANAGEMENT CONCERNING EXPENDITURE ON ADVENTURE ACTIVITIES,” Polish J. Manag. Stud., vol. 24, no. 1, pp. 373–391, Dec. 2021, doi: 10.17512/pjms.2021.24.1.22.
A. Ellis, E. Park, S. Kim, and I. Yeoman, “What is food tourism?,” Tour. Manag., vol. 68, pp. 250–263, Oct. 2018, doi: 10.1016/j.tourman.2018.03.025.
B. Okumus, F. Okumus, and B. McKercher, “Incorporating local and international cuisines in the marketing of tourism destinations: The cases of Hong Kong and Turkey,” Tour. Manag., vol. 28, no. 1, pp. 253–261, Feb. 2007, doi: 10.1016/j.tourman.2005.12.020.
G. Chen and B. Tong, “Research on Perceived Image of Beijing Night Tourism Based on Fuzzy Comprehensive Evaluation,” 2021, doi: 10.2991/assehr.k.210121.148.
Y. Yang and K. K. F. Wong, “Spatial Distribution of Tourist Flows to China’s Cities,” Tour. Geogr., vol. 15, no. 2, pp. 338–363, May 2013, doi: 10.1080/14616688.2012.675511.
